One to four bouquets a month, for three, six, or twelve months, starting at €65 per bouquet. Before the first shipment, the florists will call to learn your favorite varieties, your preferred shapes and heights, and to set the delivery schedule with you. A few harvests from the field of possibilities, and suddenly they come to life in this Fold vase by Georg Jensen that I love so much.
"Is every flower a sex organ? Have you ever thought of that while breathing in a rose?"
René Barjavel
Does one need an occasion to give flowers? An age-old debate… The universal answer: no. Yet when I kiss the forehead of the one I love, I like flowers to watch over us. When I listen to a friend recount journeys peppered with anecdotes and vibrant bursts of stories, I like them to listen too. When I cook Italian, I like Mania playing them Lucio Battisti’s Fiori rosa, fiori di pesco. When tears come, caught off guard by reality, I like to inhale their scent. When I grow weary of everything—of confusions, ceaseless laughter, aches, respites, the unpleasant, the invasive, the vexing—I like to see them bow ever so slightly. Everything is fleeting, and thank heaven for that.
As the story goes…
Thank you, Pierre Banchereau, for leaving human resources behind to grace our lives. A turning-thirty crisis, a resignation, and the budding florist trained in Paris. In 2013, he opened DEBEAULIEU, named after his mother’s side of the family—a serendipitous name for someone destined to spend his days surrounded by beauty and blooms.
The modest neighborhood shop swiftly took on a whole new scale. Pierre developed a sculptural, almost fine-art approach to the bouquet, fed by fashion, art, design, and architecture, crafting arrangements for luxury houses and Fashion Weeks alike.
The subscription brings this creative direction into daily life. Choose one to four bouquets a month, for three, six, or twelve months. DEBEAULIEU then calls to discover your favorite flowers, but also your preferred shapes and heights. Delivery days and times are arranged together; even vacations are taken into account, as the subscription can simply be paused while you are away.
Then comes the question of the vase. For me, it is Georg Jensen’s Fold Tall: an imaginary sheet of paper whose folds are captured in mirror-polished stainless steel. Launched in 2026, it features multiple compartments at varied heights to arrange stems and compose the bouquet, all while flowers and foliage shimmer in the reflective metal.
