Merka is an obsession turned curation platform.
Merka is an editorial platform that gathers, selects, and comments on the work of third-party brands. Each visual comes from the official Instagram accounts of the brands mentioned and remains their property. We always credit the source.
Here, we take our time. One profile, one story, one point of view. No rankings, no algorithm, no inflation. Just a Parisian gaze, exacting, sometimes mischievous, always sincere.
THE FOUNDER
Pauline Gayat is an art director and brand strategist based in Paris. For more than ten years, she has helped companies and creatives shape their visual identities and digital strategies at Merka Studio, her Paris agency.
Merka.co was born of that practice. From constantly scouting emerging brands for her clients, assembling mood boards, and archiving new releases and the addresses that matter, she eventually formalized her watchfulness into an open platform. A way of sharing what already moves across her desk, with the eye and the prose that go with it.
Contact
Partnerships & Collaborations
Merka works with select brands on clearly identified sponsored content, special editions, and bespoke curation projects.
To discuss a project: pauline@merka.world.
Join the House
Merka is occasionally looking for writers, journalists, editors, and photographers to enrich the Carnet. If you write well, have a sharper eye, and share the same taste for detail, write to me: pauline@merka.world.