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At Fredericiagade 57, people once came seeking remedies. St. Pauls Apotek opened in 1878, preserving its dark wood paneling, tiny drawers, and rows of glass bottles for over a century. Today, the former pharmacy houses the Studio Store of FRAMA—founded by Niels Strøyer Christophersen, who had the brilliant sense to erase almost nothing. Contemporary furniture now lives amongst the old apothecary shelves.
From this starting point, FRAMA gradually extended its reach to nearly every corner of the home: chairs, sofas, tables, shelving, lighting, kitchens, glassware, textiles, fragrances, and body care. Some objects begin with the most ordinary typologies: Andreas Martin-Löf’s AML Stool, for instance, reimagines the traditional three-legged milking stool, transformed by FRAMA into a small table, a seat, or a bedside stand.
The address eventually left its mark on the bathroom, too. In 2016, the brand launched St. Pauls Apothecary, a collection of care products and fragrances directly inspired by the old dispensary. A decade later, FRAMA still celebrates this heritage with its signature scent, rich with notes of sandalwood, cedarwood, and ylang-ylang.