Touch wood, wear Alhaja. The perfect soundtrack: Stevie Wonder’s “Superstition”, 1972.
Founded in 2020 by María and Irene, Alhaja draws from the Mediterranean, folklore, and ancient cultures, crafting jewelry as small contemporary relics.
How do we make our own luck? On social media, you sometimes stumble upon excellent pieces of household witchcraft. This one comes up often: state out loud everything you do, even the most mundane gestures, like "I am going to read three pages." Within a few weeks, the mind gets into the habit of following your word, and finally starts to believe it. Luck, in short, is something you train.
The second piece of advice is more down-to-earth: increase your surface area of exposure to luck. Go out, step into an unfamiliar café, change your route home, ask questions, embrace detours. The more you move, the more chances coincidences have of finding you.
However! It is customary not to venture out empty-handed, or with a bare neck. Founded in 2020 by María and Irene—two friends who describe themselves as sisters from another life—Alhaja has you covered.
Its very name sets the tone: alhaja, derived from Arabic, means a jewel, a precious thing, in Spanish. After more than fifteen years together in design and purchasing, the two founders draw from their travels, their memories, and their grandmothers' jewelry boxes to build their own repertoire. Freshwater pearls, semi-precious stones, 925 sterling silver, and 18-karat gold-plated pieces are crafted mostly in Spain.
But at Alhaja, the focus is on what hangs at the end of the chain. Medusas, sacred hearts, protective eyes, Venuses, fish, and other charms borrowed from Mediterranean cultures appear collection after collection…
Isn't she lucky?
