A son. His mother. The tree from their childhood. And scents that remember it.
The French family house of haute perfumery that reinvented the refill—and the bottle as a collector’s piece.
Baptiste Bouygues founded Ormaie with his mother, Marie-Lise Jonak, because they share the same olfactory memory. The same places, the same people, the same scents. The house is named Ormaie in memory of the elm tree in his grandparents’ garden, a tree now gone from France, whose burl wood is used today to hand-carve the bottle caps. Each fragrance is made from exceptional natural raw materials; the glass comes from the only glassworks powered by renewable energy, the beech wood from sustainably managed French forests. In 2023, Baptiste breaks open a vitamin ampoule and invents Ormaie’s refill system, a glass ampoule, finalist for the 2024 Responsible Innovation Prize.
