The cinema of creative culture. Since 2010.
An editorial film platform for culture and creation. Fashion, art, music, design, gastronomy. LVMH.
Nowness is an editorial platform launched in 2010, devoted to the discovery of short films at the intersection of fashion, art, design, music, and gastronomy. It is not an online magazine. It is a cinema for global creative culture. Every day, Nowness publishes original films that reveal the world through the eyes of exceptional creators. Part of the LVMH group, the platform has set a rare aesthetic standard in the digital editorial landscape. A way of telling the stories of brands, artists, and ideas without ever looking like advertising.
