"What does clean look like?" A question posed by the magazine that redefined the art of slow living.
Quarterly lifestyle magazine. Founded in 2011 by Nathan Williams, Katie Searle-Williams, Doug and Paige Bischoff. Portland → Copenhagen.
Nathan Williams was still a student at Brigham Young University-Hawaii when he launched Kinfolk in 2011, with his wife Katie and their friends Doug and Paige Bischoff, from a student apartment. The idea: to create the magazine of "small gatherings," shared meals, and slowed-down living. He left Goldman Sachs for it. Within three weeks, the site was drawing 6 million page views. Kinfolk has since reshaped a generation's aesthetic: natural light, raw wood, portraits of creatives at home. Published in English, Japanese, Korean, and Chinese, it sells 85,000 copies per issue without a single advertisement. Books, community events held simultaneously around the world, a children's magazine (Kindling since 2021). Now based in Copenhagen, published by Ouur. In this post: Tasha Marks, founder of AVM Curiosities, sensory historian, and olfactory designer, explores what the word "clean" has truly meant throughout the history of fragrances.
Photos @annikakafcaloudis, set design @stephanie_somebody.
