They invented an imaginary, globe-trotting aunt. And turned her into a tableware brand.
New York, Cairo, Vietnam, Austria, Italy. Surreal objects for setting the table.
Laila and Nadia Gohar founded Gohar World in 2020, during lockdown, around a fabulous fictional aunt, slightly mad, who had traveled everywhere and loved to entertain. Laila is an artist and chef, known for her surreal culinary installations, her butter sculptures, her lemon tarts stretching several meters long. Their grandmother Nabila hand-embroidered the satin bows on their baguette bag, after no one else could make them exactly as they wanted. The objects are designed in their New York studio and made by family workshops from Vietnam to Austria, from Italy to Egypt, in mouth-blown glass, needle embroidery, hand-dipped candles. Tableware imagined as future heirlooms. With humor. Plenty of it.
