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5:30 p.m., Salle Ovale. No password needed. The carré will do.
At Inoui Editions, choosing too discreet a sign of recognition would have been a pity anyway. The French house, founded by designers Lise Guitton and Mathilde Bon, has turned the scarf into a true canvas for illustration: lush, hand-drawn compositions where mythical beasts, architecture, wild flora, and characters cross paths, offering endless details to discover.
The carré 130 is perhaps the finest proof of this. With its generous proportions, it easily transcends the simple scarf: knotted at the waist, draped over the shoulders, wrapped around the neck, or fully unfurled, it reveals a different fragment of the drawing every time. This is precisely what makes them so collectible; each carré feels less like an accessory and more like a new story of which you’ve acquired a single edition.
The house designs its collections in France before having them crafted in India, where printing, weaving, and finishing rely on historic textile savoir-faire. Rich, deep colors, almost encyclopedic drawings, and an eye for detail form an instantly recognizable language, poised halfway between illustration and fashion.
Back to the Salle Ovale. 5:32 p.m. A woman appears between two bookshelves, red book in hand, a large carré knotted around her waist.
Our contact, clearly.