One to four bouquets a month, for three, six, or twelve months, starting at €65 per bouquet. Before the first shipment, the florists will call to learn your favorite varieties, your preferred shapes and heights, and to set the delivery schedule with you. A few harvests from the field of possibilities, and suddenly they come to life in this Fold vase by Georg Jensen that I love so much.
"Is every flower a sex organ? Have you ever thought of that when inhaling a rose?"
René Barjavel
Must there be an occasion to offer flowers? A debate as old as time… The universal answer: no. Yet when I press a kiss to my lover's forehead, I like them to watch over us. When I listen to a friend recount his travels, rich with anecdotes and fragments of stories, I like them to listen too. When I cook Italian, I like Mania to play them Lucio Battisti's Fiori rosa, fiori di pesco. When I weep, caught up by reality, I like to breathe them in. When I tire of it all—the confusion, the endless laughter, the pain, the reprieves, the unpleasant, the invasive, the tiresome—I like them to bow their heads just a little. Everything is fleeting, and so much the better.
Thank you, Pierre Banchereau, for leaving human resources behind to grace our lives. A thirty-something crisis, a resignation, and the florist-to-be trains in Paris. In 2013, he opened DEBEAULIEU, named after his maternal family—a lovely coincidence for someone destined to spend his days surrounded by blossoms.
The small neighborhood boutique quickly took on a new dimension: Pierre developed an almost sculptural approach to the bouquet, nourished by fashion, art, design, and architecture, while creating for luxury houses and Fashion Weeks alike.
The subscription brings this artistic direction into daily life. You choose one to four bouquets per month, for three, six, or twelve months, and then DEBEAULIEU calls to ask which flowers you love, but also which shapes and which heights. The day and time of delivery are decided together, and even vacations are accounted for, as the subscription can be paused while you are away.
Then remains the question of the vase. For me, it is the Fold Tall by Georg Jensen: an imaginary sheet of paper whose folds have been captured in mirror-polished stainless steel. Launched in 2026, it features several compartments at varying heights to distribute the stems and build the bouquet, while flowers and foliage shimmer in the metal's reflection.
