NITAH bears the name of Anna Benitah, the Moroccan grandmother of its founder, Élise Dupuy. From her seamstress hands, the maison inherits a devotion to detail and an elegance at the crossroads of cultures: French cuts, sfifa, sabra, and Moroccan savoir-faire.
Before NITAH, there was Anna Benitah. A Moroccan seamstress and maternal grandmother to Élise Dupuy, she drew her own patterns, selected her buttons and trims, ironed, and tailored her own clothes. As a child, Élise spent hours watching her. Raised in a traditional, religious world, Anna found in sewing a way to look beyond: she drew from Western fashion to imagine her own wardrobe and claim a form of independence.
Years later, a journey to Morocco brought these memories to the surface. Élise recalled the scent of her uncles, their tank tops worn beneath tailored shirts, the traditional fabrics and trims once handled by her grandmother. NITAH was born from this fluid dialogue between two cultures, rather than their opposition.
Across the collections, a contemporary wardrobe meets details borrowed from Moroccan dress—notably the sfifa, the traditional trim of the caftan, or sabra silk. The house also focuses on hand-knitted pieces and craftsmanship shared between France and Morocco.
The family name faded, but the first name remained: NITAH.
Taste
Anna Benitah · Morocco · Family heritage · Grandmother’s sewing room · Sfifa · Sabra · Caftan details · French-Moroccan style
