A business rendezvous in Loulou de Saison, 3:00 PM at the Trente.
Loulou de Saison to project complete confidence in my ideas, even as I run through them one last time in the cab.
Loulou de Saison begins with a woman’s wardrobe—that of Chloé Harrouche. Before founding the brand in Paris in 2019, the French-Moroccan designer was already known for her eye, her silhouettes, and a deeply personal way of styling pieces rather than merely following trends. The house itself defines this understatement as a form of statement.
Paris remains the aesthetic starting point, yet free from its usual clichés. Loulou de Saison prefers to craft a contemporary wardrobe around clean lines, quiet tones, natural textures, and garments designed to carry one through the day rather than for a single occasion. Even its emblem, a seashell imagined as a talisman, reflects this search for quiet strength.
The brand has since expanded into footwear and accessories, and now boasts three Parisian locations alongside a selection of international stockists.
Taste
Paris · Chloé Harrouche · Understatement · Quiet confidence · Soft tailoring · Natural fabrics · Perfect proportions · Working wardrobe · Effortless authority
