Mala Beachwear, a concept store styling a selection of "sun-soaked and responsible" beachwear brands (Pain de Sucre, Luli Fama, Melissa Odabash, Baobab...) alongside its own handcrafted line. A curation infused with the spirit of the Côte d'Azur, paired with a journal. Dedicated to "a solar, free, and feminine art de vivre."
Mala is not a brand, but a curation: a concept store bringing together the finest in beachwear and resortwear, from Pain de Sucre to Luli Fama, Melissa Odabash to Baobab. Its editorial vision is captured in a single phrase: "a sunny, free, and feminine art of living."
The house prides itself on a demanding curation of "sun-drenched and responsible" brands, with each piece chosen for its beauty, rarity, and intent. It also crafts its own line, the Mala Collection, handmade ("because beautiful things take time"), and keeps a journal with Riviera flair: what to pack for the Côte d'Azur, how to style your swimsuit, the Monaco Grand Prix...
