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Gary Neveu, born in the Paris suburbs in 1992, grew up on hip-hop, football, music videos, and the 90s culture that shaped an entire generation. Yet, when he built the universe of Walk with his band of friends, he also looked back twenty years earlier: the elegant silhouettes of the seventies, sharp trousers, knitwear, shirts, and a more dressed-up look fused with the effortless ease of hip-hop. From this collision of eras, their mantra was born—Create Your Own Heritage: our cultural heritage can also be the one we write ourselves. It is a philosophy Walk in Paris took quite literally with Odyssée.
In Seoul, Cairo, and Bangkok, the crew did more than photograph a collection against a new backdrop: they met local artists and creatives, made films, designed capsules, and hosted pop-ups, letting each city leave its own mark on their vocabulary.
Even their Parisian boutique speaks to this art of gathering influences: at 32 rue Yves Toudic, Gary hand-crafted some of the organic-shaped furniture, mixing it with treasures found during his travels. And then there is Paris, always. As a child, Gary was already a PSG supporter, holding memories of France 98, the Nike campaigns of the early 2000s, and the arrival of Ronaldinho; in 2026, Walk in Paris finally collaborated with the club of his childhood.
Taste
Walk in Paris · Create Your Own Heritage · Gary Neveu · Paris · Seventies elegance · Nineties hip-hop · 1975 meets 1995 · Parisian street culture · Hip-hop culture
