NAU was born in 2017 in São Paulo, founded by Luciana Queiroz—a visual artist and designer trained at the Istituto Europeo di Design. After nearly a decade spent bridging the worlds of art, costume design, and fashion, she chose to channel her creative vision into physical objects.
Everything is crafted by hand. The studio develops its own custom aviamentos, rings, clasps, and finishes—a rarity for artisanal workshops—ensuring each piece strikes a perfect balance of craftsmanship, originality, and aesthetic grace. The brand drifts beautifully between classic lines and playful designs, constantly reimagining its portfolio and reviving signature pieces in new colors.
Since 2020, NAU has welcomed visitors to its boutique-atelier in the Pinheiros neighborhood of São Paulo.
