Shoe Shoe Studio, a Parisian brand of minimalist footwear and leather goods, founded by Élodie Verdan (former knitwear designer at Louis Vuitton). Lasting pieces, crafted from certified deadstock leather, made in Italy and France. And a true editorial vision: each model photographed by a guest artist.
Shoe Shoe Studio is the fruit of a second act. After seven years at Louis Vuitton designing knitwear and jersey, Élodie Verdan walked away from her career to return to her first love: footwear. She immersed herself in workshops and factories to master every step of the craft. Today, her Paris-based label refuses to choose between comfort, design, and impeccable quality.
Her ethos is uncompromisingly sustainable. By sourcing certified, traceable deadstock full-grain leather from Nona Source, Adapta, and Italian tanneries, she ensures that no new materials are produced. Production is kept close to home, split between family-run workshops in Italy's Marche region and France's Indre-et-Loire. From shoes and sandals to bags and cardholders upcycled from workshop scraps, everything is designed to endure.
In a signature Merka touch, every piece features its own "editorial," envisioned by a photographer or creative director. Case in point: the Robbie sandal in lime-tree green, captured by Sophie Arancio.
