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In 1986, when Serge and Axel Van Den Bossche launched Serax in Belgium, the story began modestly with decorative objects and flowerpots. Forty years later, the name has become a singular family home of design: a place where architects, chefs, fashion creators, artists, and designers cross paths, sharing a common playground of the objects we live with every day.
The seating plan is rather delightful.
Yotam Ottolenghi brings Feast, a tableware collection as generous as his cookbooks: painted faces, blue artichokes, red stripes, bold colors, and large platters that seem only to wait to be filled and set at the center of the table.
Beside him, Marni arrives with Italian exuberance. Flowers, colors, almost naive patterns: the fashion house translates its language onto plates and cups. A cappuccino cup becomes an Anemone, covered in blossoms.
Across the table, Vincent Van Duysen does almost the exact opposite.
When he designed Passe-Partout, it was the Belgian architect's very first complete tableware collection. Accustomed to thinking in terms of houses and furniture, he suddenly had to consider a far more intimate scale: how a plate feels in the hand, how a glass rests on a table, how an object silently accompanies a meal. He would later say this experience taught him how an extremely simple piece could still hold an entire atmosphere.
Then comes Kelly Wearstler, who learned to let go with Serax: hand-applied glazes evolve during firing, leaving a touch of the unexpected in every piece. At the same table sits Marie Michielssen, a long-time collaborator of the house, who recalls taking a London cab to personally present her creations to Liberty, where they would eventually be sold. Years later, she would begin giving female names to her creations, to bring women greater visibility in design.
Taste
Serax · Antwerp · Belgian design · The perfect dinner party · Ottolenghi · Marni · Vincent Van Duysen · Kelly Wearstler · Marie Michielssen · Ann Demeulemeester