She knitted alone in her room. Today, Gigi Hadid wears her cardigans.
Hope Macaulay, handmade knitwear, Northern Ireland’s north coast. Forbes 30 Under 30. 20 local knitters.
Hope Macaulay launched her brand two years after graduating in Fashion Textiles, in 2020, from her bedroom in Northern Ireland. Unable to find patterns that suited her, she developed her own knitting method, with no needles, using her hands, and built a team of 20 local knitters who work from home across Northern Ireland, keeping the traditional cottage industry alive. Each cardigan is labelled with the name of the knitter who made it. Gigi Hadid, Naomi Osaka, Rosalía, Black Pink's Lisa, Jennifer Hudson. Vogue, Vanity Fair, The New York Times. Forbes 30 Under 30. A family-run brand, women-led, and still so.
