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Their formula is captured in four words written on the wall of their pop-up: this is also Brasil. Meaning: something different. Behind the brand is Marcella Franklin, a Rio-born designer who watched the coastal neighborhoods of Rio grow with the discerning eye of a vintage collector. Since 2014, she has been designing beachwear that is subtly something more: precise cuts, unexpected details, and pieces envisioned for a day that stretches seamlessly from the sea to the city, and then into the night. Born on the sand, they have transcended its limits.
And now, that endless summer arrives in Paris. From June 3 to 26, Haight opens its pop-up boutique on the second floor of Galeries Lafayette Haussmann. The space, designed by Jaque Alessa (Entre Terras), transports the brand's aesthetic beneath the golden light of the department store. A Carioca swimsuit in the heart of the 9th arrondissement, marking the perfect beginning of the European summer.