She was gathering shells on Nha Trang beach. It became an icon.
The wrap bracelet that changed the way we wear jewelry.
Chan Luu began making jewelry as a child, stringing seashells collected on the beaches of her hometown in Vietnam. In 1996, she founded the brand in her garage in Los Angeles, a labor of love after a long career in retail. The wrap bracelet became iconic: hand-braided leather, semi-precious stones, Swarovski crystals. Blake Lively wore it in The Shallows. Today, her niece Tessa Tran leads the creative direction, preserving what matters most: when something is made by hand, it creates a bond with the person who wears it that cannot be reproduced.