Journalist, marketer, startup founder. And then, one day, a table with flowers.
Of Lebanese origin, born in Paris, raised in Senegal. Brussels as a landing ground, and flowers as a language.
Sérine wandered for a long time, a journalist for a TV news bulletin, a freelancer, a fast-food chain, a Paris startup, digital marketing in Brussels. "In short, I wandered without ever finding my place." One day, she sets a table. With flowers. And something happens. Trained at the EFP, with florists in Brussels, in Paris at @mmi_deco and in Amsterdam with @academy.lacybird, she builds a true craft, with discipline. Atelier Sérine blends floral traditions and contemporary writing to create settings with character, shaped with intention.
