0.25 seconds. The time it takes for a memory to awaken. A Korean brand that tells a life through scent.
025S / POINTTWOFIVE·SECOND. Total Scent Brand. Perfume, tea, exhibition. Seoul, Seongsu. CEO Choongryel Moon.
Point Two Five Second. A fraction of a second, the time it takes for a memory to surface. POINTTWOFIVE·SECOND is a niche Korean brand that defines itself as a "Total Scent Brand," a total olfactory experience that tells a personal story through perfume, tea, and exhibition. Founded in Seoul by Choongryel Moon, with a philosophical, futuristic, slightly dystopian vision, for those who embrace it. Two TEA THOLOGY spaces in Seoul (Bukchon and Seongsu) for tea-centered experiences. A flagship in Seongsu designed by Sophie Hicks Architects, an architecture stretched between the foul and the fragrant, raw concrete and nacreous glass.
